Fronting the digital age head-on

Avon publishers go enthusiastically digital.

Avon, one of the first publishers to embrace digital books, is introducing a digital-only imprint, Avon Impulse.  In keeping with most revolutions, speed is a crucial factor -- this format, they say, 'will allow Avon to publish more quickly, with an eye to what's new in fiction and romance, delivering fresh, exciting content directly each month to the digital devices of today's savviest reader.'

Publisher's Lunch reports that while authors will not get an advance, the royalties for the first 10,000 sales will be 25%, and 50% thereafter.